The Business of Expertise

In The Business of Expertise, David C. Baker outlines a framework for building and scaling a professional services firm, focusing on the unique challenges faced by businesses that sell expertise. The book details strategies for identifying and serving a specific client niche, developing a repeatable service delivery model, and managing the inherent unpredictability of expert-driven work. Baker emphasizes the importance of operational efficiency and sustainable growth for firms whose primary asset is the knowledge of their people.